KENNETH NELSON

An interaction designer based in Utrecht, The Netherlands. Focussed on digital and physical interfaces and passionate about creative coding, UX/UI and graphic design.

My aim is to try and make a meaningful difference in every user-centered design
through hard work, clever solutions and keen intuition.

I'm all about traveling, Sci-fi books, flea markets, good food, good coffee and good music.

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GREEN OWL /

APP

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Green owl is a mobile app designed to motivate you to reduce work-related car travels and helps you save money through behavioural change. The app challenges you and your colleagues with team assignments and personal goals to reduce your carbon footprint.
The greener you travel, the more CO2 is reduced and the more points you collect. Reach a set goal and the money saved through green owl will be used on a goal of your picking.

project
mobile app
client
EBU
year
2014

skills
UX/UI design
low/high-fi prototyping
user research
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Green owl is developed as part of the 'Anders op weg' initiative by Econonmic board Utrecht. Design teams were asked to pitch a concept that revolve around the following design question:

"How might we reduce the current traffic jam situations during peak working hours in and around Utrecht?"

Green owl answers this question by focussing on the industry zone surrounding Utrecht, and is developed as a service which companies can purchase. Upon distribution, all participants get to choose a common goal they want to achieve.
This can be anything, from a donation to a cause, to a new coffee machine in the office. This goal gets translated to a number of points which the participants need to collect.

Through interviews, persona's and field work we got a good understanding of our target audience. Design principles were defined to make sure all design choices reflected the wants and needs of our end-user.
Using low-fi and high-fi prototyping we explored the possibilities and refined the core concept into an iterative proces that has resulted into the Green owl app.

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The final deliverable was a high-fi prototype which was used in a pilot program with a large company.
After three months our study measured a 18% reduction of work-related trips by car.
Green owl has since then been awarded a second subsiriary grant to further develop the service and is slated to officially launch in 2015.

During this project i was lead designer and was responsible for the UX/UI experience. I conducted numerous interviews, playtests, and research and molded the findings into several presentations and an extensive functional design document.

project
mobile app
client
EBU
year
2014
skills
UX/UI design
low/high-fi prototyping
user research

UNFATED /

GAME

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Unfated is a tactical deckbuilding rpg developed by Fourcelabs and Ludomotion. The game tries to break the mold of existing deck-building games by offering a deep gameplay system that allows you great freedom in how you tackle your encounters.
The world is procedually generated through a propiatory engine that brings this 2D-world to life. Unfated is currently still in development and slated for a 2015 release.

project
game
client
Ludomotion / Fourcelabs
year
2015

skills
UX/UI design
game design
Research
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I was responsible for the UX/UI designs of the game interface. I also made custom cursors and icons to help contextualize player actions during gameplay.

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project
game
client
Ludomotion / Fourcelabs
year
2015
skills
UX/UI design
Game design
Research

ALT-30 /

INSTALLATION

ALT-30 is an interactive installation that entices players to discover the rules of the installation and their own social thresholds through playful interaction.

project
interactive installation
client
Born digital
year
2011

skills
UX/UI design
Art direction
concept design
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Originally developed and presented at the 2011 Freemote festival in Utrecht, ALT-30 explores the playful nature of elasticity through cause and effect. Using a short-throw HD beamer, an interactive projection is shown on the floor.
When approached, the projection connects the user to the main projection with bands of light. By moving while connected, the user can influence the shape and graphics of the projection and generate sounds. When the users moves away too far, the connections 'snap' and the user is disconnected.

The installation supports up to 20 simultaneous users, all influencing the projection and together they can transform the projection in a landscape of sounds and visuals.
Without clearly defining the 'rules', the audience has to work together and figure out how where and when they can move, and what to what effect the projection can be bent and shaped.

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ALT-30 received the Wildcard for the spin awards and became a Finals candidate for the 2012 'Young Talent' Spin awards.

project
interactive installation
client
Born digital
year
2011
skills
UX/UI design
Art direction
Concept design

WAT DE POT SCHAFT /

APP

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Wat de pot schaft is a mobile app designed to bring people together through dinnerdates based on their leftovers. Users can easily store their leftovers in the app, which then suggests recipes based on the content of their fridge and that of their friends. By bringing people together to cook, the app aims to make cooking fun, help save money on groceries, and ultimately reduce the amount of good food that's being wasted.

project
Mobile app
client
HKU graduation program
year
2012 - ongoing

skills
UX/UI design
programming
user research
graphic design

Having a big passion for cooking myself, i wanted to focus my graduation project on human behaviour and food. The app focusses on (young) adults struggling to find a rhythm in cooking and often times end up with lots of leftovers: the Albert Heijn generation. This targetaudience cooks in the spur of the moment, making the food they feel like without regard for what is already in their fridge, often times ending up with double ingredients. My research question was defined as followed:

"How might we persuade people to waste less leftover food?"

Through extensive research it became clear that the project should be designed as an app. This allows for a call-to-action before the moment of deciding what's for dinner.
The design is based on the "recognition-over-recall" princible; Instead of having to remember what leftover food they have in their fridge, they can look at the ingredient screen and recognize their leftovers through color and shape.

By linking social media networks like facebook and google+, people can connect to their friends to plan dinnerdates based on their fridge contents.
The app suggests simple, leftover friendly recipes based on the food stored in the app, and organizes the dinnerdates based on completion ofingredients aswell as the freshness of ingredients.

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The interface is currently being redesigned for a more intuive and modernized feel and look. Check back for more future updates on Wat de pot schaft.

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project
mobile app
client
HKU graduation program
year
2012 - ongoing
skills
UX/UI design
programming
user research
graphic design

CUNA BULA /

CONCEPT

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Cuna Bula is a low-cost, sustainable alternative to the seating arrangement in public transit; inspired by the traditional hammock, Cuna Bula invites travelers to relax in these easy-to-use and shock-absorbant vertical hammocks, and enjoy public transit in a more comfortable and soothing way.

project
proof of concept
client
Etrans
year
2010

skills
rapid prototyping
concept design
user research
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During my Study at the HKU i was selected to attend the Designcamp at Designskolen Kolding in Denmark. Designskolen Kolding partnered up with Etrans and IDEO to bring 40+ design students together from all over the world and together come up with innovative solutions for some of Denmark's social challenges. Lead by IDEO's Cordy Swope, we set out to tackle the following challenge:

"How might we entice the people of Denmark to commute using public transport?"

Denmark has a vast and well-maintained network of busses covering the entire country, yet while doing research, it became apparant that it is considered an uncomfortable and unpopular choice among danish commuters. Several reasons stood out: because there is alot of rural area between cities and such, busrides can become quite long and bumpy. These long trips also mean that busses will become crowded during peak hours. coupled with the climate in Denmark, which can be considered humid and cold, it's not hard to imagine just how uncomfortable these trips can get.

Cuna Bula takes the bus's biggest flaw and turns it into something very enjoyable. By replacing the big, clunky bus seats with this vertical hammock system, bumpy roads become as soothing as a rocking chair. Because of its vertical shape busses can easily be outfitted with more hammocks then chairs. Cuna Bula can be created with different kinds of (sustainable) materials, is easy to wash and replace when damaged.

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Cuna Bula was presented as a concept with a low-fi prototype. It was featured in several Danish magazines.

project
proof of concept
client
Etrans
year
2010
skills
rapid prototyping
concept design
user research

PHARE /

INSTALLATION

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Phare is an intelligent lamp capable of tracking objects called beacons. Using infrared blasters, The lamp can track up to 3 beacons, allowing the user to have full control over the the light setting in a room.

project
interactive installation
client
HKU
year
2010

skills
rapid prototyping
concept design
programming
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The goal of this project was to create a singular lamp that has the ability to define the mood and setting its surroundings. We wanted to approach 'light' as an object that can be adjusted to the current mood or needs of its user. A room can completely transform by changing around the light. The beacons make these changes easy and intuitive.

project
interactive installation
client
HKU
year
2010
skills
rapid prototyping
concept design
programming

PIRATE RUN /

GAME

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Pirate run is a free-to-play platform game developed for Adult Swim's gaming website. Part autorunner, part platformer, the game combines a cool style with twitchy gameplay to create an addictive and challenging experience, perfect to scratch those short-burst gaming itches.

project
game
client
Adult Swim
year
2013

skills
UX/UI design
gamedesign
programming
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project
interactive installation
client
HKU
year
2010
skills
rapid prototyping
concept design
programming